


These men were no longer losers, but Pick Up Artists (or PUAs), roaming bars with clever patter and "flair" on their clothing and magic tricks up their sleeves. Most importantly, however, The Game finally gave good reason for male virgins to make their way squinting into a bright, new world. It still ranks nineteenth among all of Amazon's thousands of self-help sex books. It was the one book that frat boys read that year for pleasure. It oozed its way into all corners of pop culture, going so far as to be referenced on The Simpsons. The Game was a philosophy, a movement, a way of life. This was more than a book this was a dating bible for the 21st century that even reflected a holy book's design: faux leather cover, with gold gilding on the edges. In 2005, Neil Strauss unleashed The Game: Penetrating the Secret Society of Pickup Artists onto the world, and, like herpes, it seems incapable of ever leaving our system.
